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Found something?
Little labels. Happy reunions.

Every little thing
has a story.
Bring it home.

Storybook labels that help lost belongings find their way back. A name, a QR code, and a little kindness.

Discover FableBack
Little Red Riding Hood smiling as she holds a cream balloon with the FableBack leaf, painted against a forest-green wall.
A familiar story. A happier ending.
Made for little adventuresA way back, in three small steps ↓Beginning in Australia

Belongings get lost.
The connection doesn’t have to.

The jumper left on the oval. The bag that took a detour.
A small label gives a helpful stranger a simple way to bring them back.

01

A little scan.

Find a FableBack label? Scan its QR code with your phone camera. No app needed.

02

A place to find it.

Tell the family where you’ve left the item. Add a note or choose to share your current location.

03

A happy reunion.

Press Notify parent. The family receives an email with the details they need to collect it.

The original Forest label concept: Gael’s name, an illustrated fox and woodland details, with a space for a QR code.From the sketchbook · Original Forest concept

A little fable.
Entirely theirs.

A name they recognise. A character they love. A way home tucked into the things they take everywhere.

Our label concept brings illustration and a scannable QR together, with family contact details kept off the label.

Meet the Forest Collection Designs in development. Print and material testing are part of our family pilot.

Pick a little personality.

The Forest Collection begins with four stories.
One simple idea connects them all.

01

For the curious ones.

A little woodland companion for big days of exploring. The Fox is where our Forest Collection began.

Collection concept

A moment for you.
A relief for them.

You don’t need to know the family. You just need to tell them where their belonging is waiting.

Opens in your browser No finder account needed Parent contact details stay private

Try the example here. It won’t send a real message.

THE FABLEBACK EXPERIENCEDemo
You found a labelled belonging

Help it find
its way home.

A collection place is all the family needs.

The family’s email address stays private.

Close to their things.
Careful with their details.

Private contact details

A finder can notify the family without seeing their email address or phone number.

Location is a choice

Type a collection place, or choose to share a one-time location. There’s no continuous tracking.

A deliberate act of kindness

A scan opens the page. An alert only happens when someone chooses to send it.

Little Red holds her recovered balloon: the FableBack story of finding a way home.

Some things are
worth coming
back for.

FableBack began with a familiar family problem: the school clothes that go missing, and the name label that can only do so much.

We wanted to give that label a next step. A simple connection between the person who finds something and the family waiting for it.

Our stories give the labels their character. The kindness of the person who finds them gives those stories a happy ending.

A small beginning. An idea to grow with.

Little questions.
Clear answers.

What is FableBack?

FableBack pairs a personalised, illustrated label with a QR code. When someone finds a labelled belonging, they can tell the family where to collect it through a simple web page.

Does someone need an app?

No. A finder scans the QR code with their phone camera and opens the web page. They enter a collection place and press Notify parent.

Does scanning send an alert automatically?

No. Scanning opens the finder page. The finder must enter a place and explicitly press Notify parent before an email is sent.

Can anyone see the family’s contact details?

The parent’s email address and phone number are not shown on the finder page. The notification is sent privately by FableBack.

Does it track my child or their belongings?

No. FableBack is not a GPS tracker. A finder can choose to share their current location once, with their browser’s permission, or simply type a collection place.

Can I buy labels for my family yet?

We’re testing FableBack with a family pilot in Australia. Label materials, print quality and everyday durability are still being tested. Orders and wider family registration are not open yet.

You’re part of
the happy ending.

Scan the QR code on the item’s label to open its own finder page. Tell the family where they can collect it, then press Notify parent.

If the code won’t scan, leave the item at school reception or the venue’s lost property desk.

See how the finder page works